Franco has been in many avenues of the beauty industry since 1991. Best known for his Color and Hair Extension transformations; his work has been published nationally and internationally in beauty trade magazines world wide earning him the editorial stylist status. In 2016 Franco was nominated for the North American Hairstyling Awards in the Avant-Garde category. Franco is Redken Color Certified and a Goldwell Master Colorist Technician performing quality technical services with an emphasis on his salon guest. Through his passion and continued education he believes in always respecting the integrity of the hair, know when to push the boundaries and keeping style on the cutting edge.